This problem is not going away.

When I began sharing this research in seminars, panel discussions, and classes in 2018, I held the notion that this funding disparity would briskly move towards equality. Obviously, I was wrong.

Evidence that investors penalize female founders for lack of industry fit

Are female founding CEOs penalized when raising funds for their ventures based on industry served? Across an observational study conducted on ventures seeking funding (N = 392) and an experimental study conducted on investors allocating venture funding (N = 130), we find evidence for a “lack of fit” effect: Female-led ventures catering to male-dominated industries receive significantly …

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Team Odds Busters in the Media

originally published on (2019/09/10) on “Winner of the Stockholm challenge was Play Big, Win Bigger – an online role play, which simulates real scenarios for entrepreneurs who are preparing to pitch their business ideas to investors. The game will train women entrepreneurs to become aware of unconscious biases among investors. The team behind the …

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