Pitch Reality was conceived by 4 ladies, who met for the first time at the Stockholm Techfest Hackathon World record attempt in 2019. All 4 had chosen the Stockholm Invest challenge of addressing the investment gap where only 2% of funding goes to female business owners. In the US, a record year of female founder investment is still only worth 2.8% of all investor funding in 2019 according to Crunchbase.

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