When I began sharing this research in seminars, panel discussions, and classes in 2018, I held the notion that this funding disparity would briskly move towards equality. Obviously, I was wrong.
Blog
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Evidence that investors penalize female founders for lack of industry fit
Are female founding CEOs penalized when raising funds for their ventures based on industry served? Across an observational study conducted on ventures seeking funding (N = 392) and an experimental study conducted on investors allocating venture funding (N = 130), we find evidence for a “lack of fit” effect: Female-led ventures catering to male-dominated industries receive significantly less funding at significantly lower valuations than female-led ventures catering to female-dominated industries. In contrast, male-led ventures attain similar funding and valuation outcomes regardless of the gender dominance of the industries to which they cater. We confirm that this is because investors perceive lower degrees of fit between founding CEO and venture for female-led ventures catering to male- as opposed to female-dominated industries (with no perceived fit differences for male-led ventures across industries). Degree of investor sophistication emerges as a potential attenuating factor, appearing to help reduce gender bias from perceived lack of fit.
https://advances.sciencemag.org/content/6/48/eabd7664
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Research Post Article
originally published on (2019/09/10) on Odds-busters.com
“Winner of the Stockholm challenge was Play Big, Win Bigger – an online role play, which simulates real scenarios for entrepreneurs who are preparing to pitch their business ideas to investors. The game will train women entrepreneurs to become aware of unconscious biases among investors.
The team behind the idea consists of game developers, entrepreneurs and management consultants”
Read the complete pressrelease from Invest Stockholm here:
Invest Stockholm Pressrelease (20190909)Got some attention from Swedish Radio as well.
Sveriges Radio (P4 Stockholm, 20190908)
This article below is in Swedish …In short, this article basically tells you that we will work in close collaboration with the researchers Mark Alexander Conley and Dana Kanze when building the prototype, our story and that we have formed a Startup.
Nice to get attention from the local newspaper in my hometown (in the North of Sweden).
Read the complete article from Norran here :
Norran (payed article, 20190910) -
Team Odds Busters in the Media
originally published on (2019/09/10) on Odds-busters.com
“Winner of the Stockholm challenge was Play Big, Win Bigger – an online role play, which simulates real scenarios for entrepreneurs who are preparing to pitch their business ideas to investors. The game will train women entrepreneurs to become aware of unconscious biases among investors.
The team behind the idea consists of game developers, entrepreneurs and management consultants”
Read the complete pressrelease from Invest Stockholm here:
Invest Stockholm Pressrelease (20190909)Got some attention from Swedish Radio as well.
Sveriges Radio (P4 Stockholm, 20190908)
This article below is in Swedish …In short, this article basically tells you that we will work in close collaboration with the researchers Mark Alexander Conley and Dana Kanze when building the prototype, our story and that we have formed a Startup.
Nice to get attention from the local newspaper in my hometown (in the North of Sweden).
Read the complete article from Norran here :
Norran (payed article, 20190910)
